Ad group overview with 100% stacked bar chart
Stacking both impressions and clicks worked well, as both are related, but adding cost may muddy the chart a bit too much.
To provide a general overview of ad group performance, you decide to break down each ad group using a 100% stacked bar chart
.
This exercise is part of the course
Marketing Analytics in Google Sheets
Exercise instructions
- Add
Cost
as a series to the bar chart. - Modify the stacking to be 100%.
Hands-on interactive exercise
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