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Ad group overview with 100% stacked bar chart

Stacking both impressions and clicks worked well, as both are related, but adding cost may muddy the chart a bit too much.

To provide a general overview of ad group performance, you decide to break down each ad group using a 100% stacked bar chart.

This exercise is part of the course

Marketing Analytics in Google Sheets

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Exercise instructions

  • Add Cost as a series to the bar chart.
  • Modify the stacking to be 100%.

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