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Check the checkboxes

In this exercise, you are challenged with trying to find which Campaign-Ad Group sets are inactive. The method of doing this is by looking at the Number of Ads built. The logic is that if there are no ads built, then no ads can show, thus resulting in the status of Inactive.

This is a very common task for a digital marketing professional. This process is the equivalent of taking inventory. It will also reveal which Campaign-Ad Group pairs still need some work.

This exercise is part of the course

Marketing Analytics in Google Sheets

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Exercise instructions

  • Add a Checkbox data validation to the cells on the Inactive column.
  • Use custom cell values to set the value for checked and unchecked boxes:
    • Set the checked box custom cell value to be Inactive.
    • Set the unchecked box custom cell value to be Active.
  • Mark all ad groups without ads as Inactive.

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