Assessing campaign performance with a column chart
The next step in the assessment is for you to determine how well each ad group performed based on ad impressions and clicks.
A bar chart containing impressions is already available for you. Your task is to add clicks to the chart, and to change the chart type to something more readable.
This exercise is part of the course
Marketing Analytics in Google Sheets
Exercise instructions
- Add
Clicks
as a series to the bar chart. - Switch the chart from a
bar chart
to astacked column chart
.
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
