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Assessing campaign performance with a column chart

The next step in the assessment is for you to determine how well each ad group performed based on ad impressions and clicks.

A bar chart containing impressions is already available for you. Your task is to add clicks to the chart, and to change the chart type to something more readable.

This exercise is part of the course

Marketing Analytics in Google Sheets

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Exercise instructions

  • Add Clicks as a series to the bar chart.
  • Switch the chart from a bar chart to a stacked column chart.

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