List of items
Each paid search campaign has a number of Ad Groups, where Ad Groups are normally split into product offerings or themes. For the purposes of this exercise, the ad groups are built around the products offered by the fictitious ecommerce site - mugs, tee shirts, and sweaters. Since these are less likely to change and there are only 3 of them, a List of items should be used, as a List from range tends to be better suited for larger and often changing lists.
In this exercise, you are tasked with modifying the List of items data validation settings. The ad group Mugs has already been done for you.
Learn more about Google Ads Ad Groups.
This exercise is part of the course
Marketing Analytics in Google Sheets
Exercise instructions
- In cells
C2toC28, modify theList of itemsdata validation to includeSweatersandTee Shirtsin place of[Item 2]and[Item 3].- Be sure to use the following order:
Mugs,Sweaters,Tee Shirts
- Be sure to use the following order:
- Use the dropdowns to correct the all the flagged
Tee Shirt Buyerscells in theAd Groupcolumn. - Correct all of the
Sweater Buyercells.
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