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Using a bar chart to visualize total ad group spend

The marketing director needs you to complete an ad group assessment. This is a common request as it will determine the strategy for each of the ad groups, which will include budget allocation.

Before you dive deeper into the ad group assessment, you need to understand what each ad group spent.

This exercise is part of the course

Marketing Analytics in Google Sheets

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Exercise instructions

  • Add the series Cost to the existing chart.
  • Change the chart type from a Column to a Bar chart.

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