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Putting it all together

Let's clean up a digital marketing data set using Data Validation!

In this exercise, we will take this table, which reports on two different digital marketing sources, and apply Data Validation to fix any issues. This data set was filled in by multiple digital marketing professionals.

As we learned earlier, this means that there may be a few issues, as data entry is almost never perfect. The challenge here will be to apply different types of Data Validation that we have learned throughout this chapter to pin-point any issues with the data.

This exercise is part of the course

Marketing Analytics in Google Sheets

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Exercise instructions

  • Create a list of items dropdown for the Source column, with Google and Bing (in this order) as the dropdown values.
  • Fix the Source column errors.

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