Visualizing goal completions with a bubble chart
To make better use of the scatter chart, with the data that is available, you decide to change it to a bubble chart and add goal completions as the bubble size.
The chart not only shows how well the ads perform by comparing impressions and clicks, but also shows the effectiveness of the pages the users land on from each campaign through goal completions.
This exercise is part of the course
Marketing Analytics in Google Sheets
Exercise instructions
- Convert the chart to a bubble chart.
- Add
Campaign Nameas a series in the chart editor. - Use the column
Goal Completionsas the bubble size.
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