The story begins

You recently started working as a data scientist at a company named Communicatb. For your first project, you and your team need to analyze customer churn data for a cell phone company. The goal is to predict their behavior and help develop a program to retain customers.

Your team lead knows you are an expert on storytelling. She asks you to explain to the team why crafting a compelling story is important when delivering results. You write down a list of reasons to be prepared.

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One of the statements you wrote is false. Can you select which one is it?