Price Pack Architecture

You see that the smallest shampoo size in your portfolio is 100ml. Research has shown that people that travel are looking for shampoo bottles of 50ml. You contact your colleagues in other countries that do have a 50ml shampoo bottle in their assortment. They told you the small format is very successful and shared some assumptions so you can build your business case. Let's calculate the potential of a smaller shampoo bottle.

If you lost progress, close any open reports and load 3_1_price_pack_architecture.xlsx from the Workbooks folder.