Write a cold email based on LinkedIn research

Buyers can immediately tell when an email is mass-produced. The way to stand out is to reference something real about the prospect (the hook) and keep your message short, specific, and with a call to action (CTA). With Copilot, you’ll generate multiple drafts and refine the one that sounds most like you.

Bonus tip: When prompting for email drafts, ask the AI to rewrite a few lines by switching “I” statements into “you” statements. Most sales emails get ignored because they talk about the sender, not the buyer, so shifting the focus to what you want and why it matters instantly makes the message more inviting.