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Promotion Management

HealthMax played three different promotions on the Shinez brand in 2022. To build the strategy for 2024, you'd like to come with clear recommendations of which promotions are the most effective ones.

Let's calculate the ROI for the three different promotions.

If you lost progress, close any open reports and load 3_2_promotion_management.xlsx from the Workbooks folder.

This exercise is part of the course

Case Study: Net Revenue Management in Excel

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