Promotion Management

HealthMax played three different promotions on the Shinez brand in 2022. To build the strategy for 2024, you'd like to come with clear recommendations of which promotions are the most effective ones.

Let's calculate the ROI for the three different promotions.

You can complete this exercise either on DataCamp in the in-browser Excel environment or locally on your own computer if you have Excel and Copilot.

If you lost progress, close any open reports and load 3_2_promotion_management.xlsx from the Workbooks folder.