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Market Share

You just calculated the size of the total annual category, let's now try to identify the market share of the biggest players on the market. We'd like to create a graph to see how our brands evolved over the years and see if there are regional differences.

If you lost progress, close any open reports and load 1_5_market_share.xlsx from the Workbooks folder.

This exercise is part of the course

Case Study: Net Revenue Management in Excel

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