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New category opportunity

When looking at your your brand mix, you realize that HealthMax is only active in 2 out of the 5 shampoo subcategories and that it might be interesting to launch a new product to enter a new subcategory. To do so, you will identify the fastest growing subcategory (in units) and make an estimation of the total subcategory size for 2024.

If you lost progress, close any open reports and load 2_4_new_category_opportunity.xlsx from the Workbooks folder.

This exercise is part of the course

Case Study: Net Revenue Management in Excel

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