Step into the future of marketing where ideas move as fast as your imagination. In this chapter, you’ll see how AI can brainstorm, plan, and analyze alongside you. You’ll learn how to communicate effectively with AI through clear goals, context, and limitations, setting the foundation for faster and more strategic marketing.

The AI paradigm shift in marketing

From prompt to profit

Shaping your prompts

Scoping marketing campaigns with AI

What's the plan?

What's in a prompt?

Accelerating marketing ideation with AI

Can I get some feedback please?

Find your tribe(s)

Augmenting Campaign Planning with AI

Turn strategy into execution by creating higher-quality content, prototyping on-brand visuals, and analyzing performance with clear narratives. Finish with a paid media sprint leveraging AI to research new audiences, draft creative variations, and analyze your campaign data.

Creating quality content with AI

From ideas, to outlines

Can I have some context?

Accelerating marketing design with AI

Picture perfect

Options

Strengths

Limitations

Image(in) the tradeoffs

Streamlining data analysis with AI

Number cruncher

Risk vs reward analysis

Capstone: Accelerating paid advertising with AI

Who's the audience?

Why not 50?

Measure and iterate

Transforming Campaign Execution with AI

Move beyond one-size-fits-all AI tools and build assistants tailored to your workflows. You’ll design and configure custom agents that understand your brand, follow your rules, and produce ready-to-use outputs. By the end, you’ll know how to scale your marketing efforts with AI systems that think and create alongside you.

From one-size-fits-all to custom AI assistants

Custom assistants 101

Letting the ideas spark

Building custom assistants for marketing workflows

Components of an ad copy assistant

Building an ad copy assistant

Congratulations

Supercharging Marketing Workflows with Custom Assistants

Unlock the power of AI to transform how you work as a marketer. In this hands-on course, you’ll learn to plan smarter campaigns, craft compelling content, and analyze results in record time using AI. From brainstorming ideas to building custom AI assistants, you’ll gain the skills to move from strategy to execution faster, more creatively, and with measurable impact.

<h2>Master AI for the Entire Marketing Lifecycle</h2>  
AI is reshaping how marketers plan, create, and execute campaigns. In this course, you’ll learn how to integrate AI into every stage of your workflow—from research and ideation to creation and optimization. Using tools like Microsoft Copilot, you’ll master a simple communication framework built around goals, context, and limitations, helping you transform complex marketing tasks into automated workflows.  

<h2>Turn Strategy into Execution</h2>  
Apply AI to real marketing challenges as you create compelling content, prototype on-brand visuals, and analyze performance data with clarity and confidence. Through practical examples and a hands-on media sprint, you’ll discover how to research audiences, test creative variations, and make data-driven decisions that elevate your campaigns.  

<h2>Build and Scale Custom AI Assistants</h2>  
Go beyond general AI tools by creating your own custom assistants that know your brand and follow your rules. You’ll design and configure assistants with built-in brand knowledge, guidelines, and creative capabilities that scale across teams. By the end of this course, you’ll be equipped to lead the AI transformation in marketing—working faster, smarter, and more creatively than ever.

Introduction to ChatGPT

Master AI for marketing to plan smarter campaigns, create quality content, and build custom AI agents.

AI for Marketing

Measure and iterate

AI for Marketing

Hands-on interactive exercise