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Why not 50?

After completing your audience research, you're now ready to create ad copy for your LinkedIn campaign. Your team recently conducted user interviews and identified two distinct buyer personas: individual contributors/practitioners and managers/directors. The research also revealed four key value propositions that drive purchase decisions:

  • More targeted for marketing than off-the-shelf tools like ChatGPT
  • Writing quality is superior to competitors
  • Image generation stays on brand
  • Reporting from data analysis is designed for marketing executives

You need to create 50 LinkedIn ad variations that combine different personas with different messaging angles. Each ad needs a compelling headline (max 70 characters) and introductory text (max 150 characters) that speak directly to your target audience's pain points. Rather than writing all 50 ads manually, you decide to use Copilot to generate these variations efficiently while maintaining quality and relevance.

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AI for Marketing

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