What's the plan?
You're a Product Marketing Manager at NovaMobile, a growing phone provider recognized for sleek design, affordability, and sustainable practices. Your mission is to use AI to build a four-week marketing campaign that generates 3,000 pre-orders for the Nova X1, the company's new flagship smartphone.
Campaign Brief:
- Goal: Drive 3,000 pre-orders for the Nova X1 over a 4-week campaign period.
- Audience: Sustainable tech community.
- Available Channels: Email marketing, organic social media, and paid media.
- Budget: $50,000 total for the entire campaign.
- Limitations: No influencer marketing available.
This exercise is part of the course
AI for Marketing
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