Beslissingsanalyse: kosten

Je marketingreis gaat verder. Je hebt de posterior klikratio's voor advertenties voor kleding en sneakers al berekend; die staan in je werkruimte als clothes_posterior en sneakers_posteriors. Je baas is echter niet geïnteresseerd in de verdelingen van klikratio's. Die wil weten wat het zou kosten om een advertentiecampagne uit te rollen naar 10.000 gebruikers. De advertentiepartner van het bedrijf rekent $2.5 per klik op een mobiel apparaat en $2 op een desktopapparaat. Je baas wil de kosten van de campagne weten voor elk product (kleding en sneakers) op elk platform (mobiel en desktop): in totaal vier grootheden.

Laten we deze vier posterior kosten vergelijken met de forest plot uit pymc3, die al voor je is geïmporteerd als pm.

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Bayesian Data Analysis in Python

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# Calculate distributions of the numbers of clicks for clothes and sneakers
clothes_num_clicks = ____
sneakers_num_clicks = ____

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Deze oefening maakt deel uit van de cursus

Bayesian Data Analysis in Python

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Take your first steps in the Bayesian world. In this chapter, you’ll be introduced to the basic concepts of probability and statistical distributions, as well as to the famous Bayes' Theorem, the cornerstone of Bayesian methods. Finally, you’ll build your first Bayesian model to draw conclusions from randomized coin tosses.

Exercise 1: Who is Bayes? What is Bayes?Exercise 2: Bayesians vs. Frequentists Exercise 3: Probability distributions Exercise 4: Probability and Bayes' Theorem Exercise 5: Let's play cards Exercise 6: Bayesian spam filter Exercise 7: What does the test say?Exercise 8: Tasting the Bayes Exercise 9: Tossing a coin Exercise 10: The more you toss, the more you learn Exercise 11: Hey, is this coin fair?

It’s time to look under the Bayesian hood. You’ll learn how to apply Bayes' Theorem to drug-effectiveness data to estimate the parameters of probability distributions using the grid approximation technique, and update these estimates as new data become available. Next, you’ll learn how to incorporate prior knowledge into the model before finally practicing the important skill of reporting results to a non-technical audience.

Exercise 1: Under the Bayesian hood Exercise 2: Towards grid approximation Exercise 3: Grid approximation without prior knowledge Exercise 4: Updating posterior belief Exercise 5: Prior belief Exercise 6: The truth of the prior Exercise 7: Picking the right prior Exercise 8: Simulating posterior draws Exercise 9: Reporting Bayesian results Exercise 10: Point estimates Exercise 11: Highest Posterior Density credible intervals Exercise 12: The meaning of credibility

Apply your newly acquired Bayesian data analysis skills to solve real-world business challenges. You’ll work with online sales marketing data to conduct A/B tests, decision analysis, and forecasting with linear regression models.

Exercise 1: A/B-testen Exercise 2: Simuleer beta-posterieur Exercise 3: Posterior klikpercentages Exercise 4: A of B, en hoe zeker zijn we?Exercise 5: Hoe erg kan het zijn?Exercise 6: Beslissingsanalyse Exercise 7: Beslissingsanalyse: kosten

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Exercise 8: Beslissingsanalyse: winst Exercise 9: Regressie en forecasting Exercise 10: Een Bayesiaans regressiemodel definiëren Exercise 11: Regressieparameters analyseren Exercise 12: Predictieve verdeling

In this final chapter, you’ll take advantage of the powerful PyMC3 package to easily fit Bayesian regression models, conduct sanity checks on a model's convergence, select between competing models, and generate predictions for new data. To wrap up, you’ll apply what you’ve learned to find the optimal price for avocados in a Bayesian data analysis case study. Good luck!

Exercise 1: Markov Chain Monte Carlo and model fitting Exercise 2: Markov Chain Monte Carlo Exercise 3: Sampling posterior draws Exercise 4: Interpreting results and comparing models Exercise 5: Inspecting posterior draws Exercise 6: Comparing models with WAIC Exercise 7: Making predictions Exercise 8: Sample from predictive density Exercise 9: Estimating test error Exercise 10: How much is an avocado?Exercise 11: Fitting the model Exercise 12: Inspecting the model Exercise 13: Optimizing the price Exercise 14: Final remarks