Daily marketing reach by channel

In this exercise, you'll determine how many users are seeing the marketing assets each day. This is crucial to understand how effective our marketing efforts have been over the past month.

You'll use .groupby() and .nunique() to calculate daily users.

Deze oefening maakt deel uit van de cursus

Analyzing Marketing Campaigns with pandas

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Oefeninstructies

Group the marketing DataFrame by 'date_served' and count the number of unique user IDs present in the user_id column.

Praktische interactieve oefening

Probeer deze oefening eens door deze voorbeeldcode in te vullen.

# Group by date_served and count number of unique user_id's
daily_users = ____.____(['____'])['____'].____()

# Print head of daily_users
print(daily_users.____)

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