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Calculating KPIs

You're now going to take what you've learned and work through calculating a KPI yourself. Specifically, you'll calculate the average amount paid per purchase within a user's first 28 days using the purchase_data DataFrame from before.

This KPI can provide a sense of the popularity of different in-app purchase price points to users within their first month.

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Customer Analytics and A/B Testing in Python

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Esercizio pratico interattivo

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# Compute max_purchase_date 
max_purchase_date = ____ - timedelta(days=____)
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