Focus on profitability
The president of the non-profit instructed you to abandon growing the donor base, or efficient acquisition. She states you must maximize the profit even if the marketing spend is inefficient.
What is the maximum difference between revenue and cost? Given that profit percentile how many donors should you expect?
This exercise is part of the course
Data-Driven Decision Making for Business
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
