Diffusion modeling dashboard
It's 2011, you work for a technology company that recently launched the world's first smartphone back in 2007. You have 4 years of data and a BASS model to help forecast. Your boss has asked you to forecast sales out to 2022, 11 years from 2011.
Using the p
, q
, and m
(in millions) values identified in the analog product in the prior exercise, enter the value in the dashboard. Remember the values were:
p
= .004q
= .421m
= 2000 million
If you can't see where to input the information, you can click the icon with three lines at the top of the dashboard
Interpret the visuals to identify the BASS model total sales for only 2022.
This exercise is part of the course
Data-Driven Decision Making for Business
Hands-on interactive exercise
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