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  3. Choice Modeling for Marketing in R

Exercise

Inspect a single choice

Once I have an understanding of the attributes and levels in a choice data set, I like to look at an individual choice just to be sure I understand how each choice is recorded. chocolate_wide is still loaded. Filter the data frame down to the third question that was answered by subject 2408 and imagine the choice she was making. What was the brand of the chocolate bar that she chose? Remember that the Selection column records the chosen alternative.

Instructions

50 XP

Possible answers