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  3. Choice Modeling for Marketing in R

Exercise

Sort the long data

Okay, we've got the choice data into long format in chocolate, but there are a couple things to do to tidy up. First, it would be nice to sort chocolate so that the alternatives for the same choice question appear together.

Instructions

100 XP
  • Fill in the variables that you want to sort by in the order() function. First chocolate$Subject, then chocolate$Trial, then chocolate$Alt.
  • Sort the rows in the chocolate data frame using new_order.