Plotting choice shares
Let's finish this chapter by making a plot of the choice shares we just produced. We stored the choice shares in a column called share
within the data frame called shares
. We can plot shares$share
using barplot()
. If you are unfamilar with barplot()
, you can type ?barplot
to view the documentation.
This exercise is part of the course
Choice Modeling for Marketing in R
Exercise instructions
Set the first input for the barplot
function to shares$share
.
Hands-on interactive exercise
Have a go at this exercise by completing this sample code.
# Use barplot to plot predicted market shares
barplot(___, ylab="Predicted Market Share",
names.arg=c("Our Car", "Comp 1", "Comp 2", "Comp 3"))