Which chocolate brand is most preferred?
The choc_m2
model is already loaded. Summarize the output using summary()
. Of the following chocolate brands, which one is most preferred? You may need to use levels(chocolate$Brand)
to find out which level is the zero-level for the Brand
factor.
This exercise is part of the course
Choice Modeling for Marketing in R
Hands-on interactive exercise
Turn theory into action with one of our interactive exercises
