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  3. Choice Modeling for Marketing in R

Exercise

Fitting a choice model

Next, you will estimate a choice model using the mlogit() function from the mlogit package with the data in sportscar. The data has already been loaded. The process is very similar to fitting a regression model with lm().

Instructions

100 XP
  • Load the mlogit package using library().
  • Fit a model to predict choice as a function of seat, trans, convert and price. You will need to fill in the formula input.
  • Summarize the m1 object.