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Customer lifetime value by state

In Chapter 1, we created a box-and-whisker plot of average Customer LTV by Order State. We will recreate this chart using the State field from state-region-mapping and see the impact of using the custom state mapping.

We do not recommend doing so, but if you lost progress you can load the solution workbook of the previous exercise 2_3_sales_by_state_solution.twbx from the Workbooks folder.

This exercise is part of the course

Case Study: Ecommerce Analysis in Tableau

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Exercise instructions

Instruction 1,Instruction 2

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