Data source for market basket analysis
The management wants to understand which products are frequently bought together. To find this out, you will build a correlation between the purchased quantity of products. You will connect with a transactions data CSV file and then connect the transactions table with itself (self-join). A self-join (on Invoice No) helps us understand products bought together as part of the same checkout.
We do not recommend doing so, but if you lost progress you can load the solution workbook of the previous exercise 1_4_order_metrics_solution.twbx
from the Workbooks folder.
This exercise is part of the course
Case Study: Ecommerce Analysis in Tableau
Exercise instructions
Instruction 1,Instruction 2
Hands-on interactive exercise
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