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Use maps to your advantage

Your competitors have launched aggressive promos in certain states, and Databel is wondering if it has impacted their customers. Your job is to create a map in Power BI to investigate the churn rate by state.

You definitely want to add Churn rate to the map, but adding only percentages to a visualization can give a distorted view. It could be you discover a churn rate of 50%, but that statistic is (almost) meaningless if Databel had only two customers in that state.

We do not recommend doing so, but if you lost progress you can load the solution report of the previous exercise 1_4_digging_deeper_solution.pbix from the Exercises folder.

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Case Study: Analyzing Customer Churn in Power BI

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