Understand how AI enhances sales workflows through research, personalization, and automation. Identify opportunities and limitations of AI in a sales context—preview use cases across Microsoft Copilot.


The AI paradigm shift in sales

Spot where AI can give you time back

Coach the AI, don’t just ask it

Researching prospects and accounts with AI

Find a trigger event for a target account

Find which account to follow up first

Identify relevant decision-makers

Crafting personalized outreach

Adjust language for buyers

Write a cold email based on LinkedIn research

Boosting Prospecting with AI

In this chapter, you’ll learn how to turn competitive research into clear value wedges, generate confident objection responses, and adapt proposals and follow-ups to the right persona and deal stage. Finally, you’ll translate AI-generated insights into concrete sales collateral—decks, summaries, and agendas—that keep buyers aligned, reduce friction, and make your next step in the deal feel obvious.

Competitive research & objection handling

Summarize differentiators from competitor website

Generate objection responses from recent calls

Personalizing proposals & follow-ups

Adjust a slide deck for another persona

Draft follow-ups aligned to stage/persona

Building sales collateral from AI insights

Create agendas tailored to the audience

Boosting Conversions with AI

In the final chapter, you’ll learn how to turn Microsoft Copilot Studio into a scalable sales coaching engine. You’ll build your first AI-powered sales coach, configure it with the right instructions, and teach it to analyze call transcripts for strengths, gaps, and next steps. You’ll also learn how to structure metadata, tag conversations, and refine your agent so it delivers consistent, evidence-based coaching your entire team can rely on. By the end, you’ll know how to automate high-quality feedback at scale—without losing the human touch that makes coaching effective.

Membangun asisten pelatih penjualan

Opsi

Hanya prompt

Hanya agent

Baik prompt maupun agent

Prompt vs. Agent

Membangun agen AI pertama Anda

Mengonfigurasi pelatih penjualan Anda

Konfigurasikan penandaan metadata

Pentingnya penandaan (tagging)

Buat agen Anda benar-benar membantu Anda

Ringkasan

Sales Coaching with Copilot Studio

AI untuk Penjualan adalah kursus praktis bagi pemimpin dan perwakilan GTM yang ingin berhenti sekadar mencoba-coba AI dan mulai menggunakannya untuk mendorong pipeline dan pendapatan. Anda akan mempelajari cara menggunakan alat seperti Microsoft Copilot untuk mempercepat riset prospek, menyusun pendekatan yang dipersonalisasi, dan menemukan peluang terbaik untuk berinteraksi. Sepanjang perjalanan, Anda akan berlatih kerangka prompt yang mengubah AI dari sekadar mainan menjadi “magang andal” di seluruh alur kerja penjualan Anda.

Setelah itu, Anda akan masuk lebih dalam ke konversi dan coaching. Anda akan menggunakan AI untuk menganalisis pesaing, menangani keberatan, menyesuaikan proposal untuk berbagai persona, dan menghasilkan tindak lanjut yang benar-benar mendorong kemajuan kesepakatan. Terakhir, Anda akan membangun asisten coaching penjualan Anda sendiri yang dapat meninjau transkrip panggilan, menandai momen kunci, dan memberikan umpan balik terstruktur berbasis bukti dalam skala besar.

Tangani penjualan dengan AI! Otomatiskan prospek, buat email pribadi, dan efisienkan tugas CRM.

AI untuk Penjualan

Pentingnya penandaan (tagging)

AI untuk Penjualan

Latihan interaktif langsung