Unmasking reporting biases
Malik, a marketing manager at a consumer goods company, selectively includes data from high-performing product lines in his reports while omitting information about underperforming products. Additionally, he presents the data in a way that highlights positive trends and minimizes negative ones.
Which TWO types of reporting bias are demonstrated in this scenario?
Cet exercice fait partie du cours
Conquering Data Bias
Exercice interactif pratique
Passez de la théorie à la pratique avec l’un de nos exercices interactifs
