Identifiable traffic
Let's get an understanding of how much of our web traffic is identifiable (meaning we have some information about the visitor beyond just the Cookie ID
). In this exercise, you'll work with a data set with the exact same structure as you just saw in the demo, examining web traffic, like landing page by channel, using a variety of individual identifiers.
Diese Übung ist Teil des Kurses
Marketing Analytics in Tableau
Interaktive Übung
In dieser interaktiven Übung kannst du die Theorie in die Praxis umsetzen.
