LTV/CAC
In this final exercise, you will calculate a very important metric in marketing: LTV/CAC. An LTV/CAC > 1 means the company earns more money from a customer than it spent on marketing to acquire them. In other words, it means that the company's marketing is working.
If you have lost progress, close any open workbooks and load 4_7_ltv_cac.twbx
from the Workbooks folder on the Desktop.
Diese Übung ist Teil des Kurses
Marketing Analytics in Tableau
Interaktive Übung
In dieser interaktiven Übung kannst du die Theorie in die Praxis umsetzen.
