Next touch
Next we're going to conduct the opposite analysis and examine whether the following touch is a purchase. This brings us one step closer to classifying each touch for customers who ultimately make a purchase as a "first touch" or "last touch", which are two frequently-used attribution models in marketing.
If you have lost progress, close any open workbooks and load 1_5_next_touch.twbx
from the Workbooks folder on the Desktop.
Diese Übung ist Teil des Kurses
Marketing Analytics in Tableau
Interaktive Übung
In dieser interaktiven Übung kannst du die Theorie in die Praxis umsetzen.
