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Next touch

Next we're going to conduct the opposite analysis and examine whether the following touch is a purchase. This brings us one step closer to classifying each touch for customers who ultimately make a purchase as a "first touch" or "last touch", which are two frequently-used attribution models in marketing.

If you have lost progress, close any open workbooks and load 1_5_next_touch.twbx from the Workbooks folder on the Desktop.

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Marketing Analytics in Tableau

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