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Order size

In addition to churn, another key piece of LTV is average order size: if the average order size increases and the number of customers and frequency of purchasing remains the same, LTV will also increase. In this exercise we'll look more closely at trends in deal size.

If you have lost progress, close any open workbooks and load 4_3_order_size.twbx from the Workbooks folder on the Desktop.

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Marketing Analytics in Tableau

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