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Interpreting the lift curve

Below are given the lift curves of two models that predict which donors are most likely to donate for a certain campaign. Assume that you have budget to address 20% of the donors. Which model should you use? Recall that the lift curve shows how many times more than average the model reaches targets when a given percentage of the population that is most likely to be target according to the model is considered.

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Introduction to Predictive Analytics in Python

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