SCR and Pyramid: Structure Your Story

You're advising ShopSphere, a retail technology company planning to launch an AI-powered shopping platform. Your manager has compiled an Excel file (ai_shopping_platform.xlsx) that aggregates market size, consumer behavior, competitive landscape, and regulatory data.

She has asked you to create a research narrative that organizes this information using the SCR framework (Situation, Complication, Resolution). This structured approach will help the leadership team quickly understand the market opportunity and key challenges.