End-to-End Churn Analysis with AI

You're working with StreamWave, a subscription-based movie and TV streaming platform. Subscriber growth has plateaued, and leadership suspects rising churn risk driven by payment friction and content discovery issues.

Leadership wants clear, data-driven answers to one core question: What are the primary drivers of churn risk, and how should leadership prioritize them?

You are provided with three data sources in the Resources folder on your Desktop:

• streamwave_support_tickets.xlsx
• streamwave_user_journey_analytics.xlsx
• streamwave_interview_notes.xlsx