Verifying Analysis with Qualitative Data

You're working with CloudFleet, a B2B cloud-based logistics and fleet management platform. Customer growth has slowed, and leadership is concerned about declining customer value and reduced product engagement, particularly among mid-sized enterprise clients.

The data team has already consolidated multiple sources into a single, aggregated customer-level table. Initial review of the aggregated data indicates that customer performance issues are primarily linked to:

• Delays during vehicle onboarding
• Frequent failures when integrating with third-party GPS providers

Customers experiencing both issues show higher support volume, lower adoption of core features, and earlier plan downgrades.

You have an additional source of textual data that could not be aggregated into the main table, but that might help you verify the results from your analysis phase.