Check Your Blind Spots

You're supporting LumaHome, a consumer goods company preparing to refresh its brand strategy. The CMO believes that some of the most valuable signals about the brand are hidden in product reviews posted on retail sites and spontaneous comments shared on social media.

The marketing team has provided you with an extract of recent reviews and posts in an Excel file. Your task is to use AI to quickly understand how customers are talking about the brand—and whether the platform where feedback is posted might bias your overall view of brand perception.