Mobile vs. desktop

Marketing strategies can vary significantly between mobile phone and desktop/laptop usage. Many companies are able to quantify different types of activities (for example, awareness and consideration) that occur on mobile, while conversion (purchasing) may be more likely to occur on desktop. In some cases, the entire journey may occur on one device or another. In this exercise, we'll look more closely at differences by device type.

If you lost your place, open 3_2_mobile_vs_desktop.twbx.