Follower metrics

An important feature of social media marketing is the ability to gain followers. Gaining followers means you can continue to market to potential customers in the future for free - by posting to your account. This is a huge difference from other paid channels like banner ads or paid search, where reaching the audience comes at a cost each time.

If you have lost progress, close any open workbooks and load 2_7_follower_metrics.twbx from the Workbooks folder on the Desktop.