In this chapter, you will learn the importance of telling a good story and how to approach structuring a blockbuster data story.

Why tell a story?

The straight story

The very human basis for data stories

Story power

Options

Psychological impact of stories

Brain's response to storytelling

Telling data stories

The magic of stories

Building a blockbuster story

Narrative

Data

Visuals

What kind of data story component is it?

Data story qualities

Freytag's story structure

Telling a Great Story

Step through the elements of a great story and understand how to level up your data storytelling skills.

Know your audience

Audience impact

Who is my audience?

Non-technical vs. technical audiences

Set the scene

Well, this presents a problem

Operational or strategic?

Making a scene

Building tension

Order the inductive reasoning steps

Inductive versus deductive reasoning

The tension is mounting...

The climax and moving forward

The natural order of analysis

Click to start here!

Forming the narrative

Data Story Components

Discover best practices and common pitfalls to using visualizations in a data story.

Starting smartly with charts

What kind of chart would you use?

Chart your course

Chart smart

Credibility in visualizations

Being completely credible

Must be seen to be believed

In data we trust

Eliminate clutter and focus attention

Decluttering in practice

Declutter, focus attention, and spark joy

Focusing attention in a good way

Storyboard your results

There is a storyboard to be told

Storyboard game

Board of the Rings: one story to rule them all

Wrap-up

Visualizing Your Story

Course Glossary

People value the information data may hold and also appreciate the value of stories. Data storytelling is the art of building a narrative around the insights provided by data. It combines the intellectual and emotional in a meaningful and memorable way that leads to action, whether for individuals or within organizations.
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In recent years, data storytelling has become an essential skill that involves using data insights to make strategic decisions and promote positive change. It’s a skill that allows you to communicate insights effectively, often using a combination of visualizations and a compelling narrative.
<br>
This data storytelling concepts course provides the fundamentals and the most effective ideas for how to be a great data storyteller. By looking at data storytelling examples, you will learn how to reveal the results of your analysis, highlight trends, and explain occurrences in a memorable way. The course encourages you to communicate compellingly, helping you promote understanding and inspiring change.

The videos contain live transcripts you can reveal by clicking "Show transcript" at the bottom left of the videos.

The course glossary can be found on the right in the resources section.

To obtain CPE credits you need to complete the course and reach a score of 70% on the qualified assessment. You can navigate to the assessment by clicking on the CPE credits callout on the right.

<h2>Learn the Art of Storytelling with Data</h2>
<br>
People value the information data may hold and also appreciate the value of stories. Data storytelling is the art of building a narrative around the insights provided by data. It combines the intellectual and emotional in a meaningful and memorable way that leads to action, whether for individuals or within organizations.
<br>
In recent years, data storytelling has become an essential skill that involves using data insights to make strategic decisions and promote positive change. It’s a skill that allows you to communicate insights effectively, often using a combination of visualizations and a compelling narrative.
<br><br>
<h2>Explore Data Storytelling Examples</h2>
<br>
This data storytelling concepts course provides the fundamentals and the most effective ideas for how to be a great data storyteller. By looking at data storytelling examples, you will learn how to reveal the results of your analysis, highlight trends, and explain occurrences in a memorable way. The course encourages you to communicate compellingly, helping you promote understanding and inspiring change.

Communicating Data Insights

Elevate your data storytelling skills and discover how to tell great stories that drive change with your audience.


Data Storytelling Concepts | Build Your Data Skills - DataCamp

Data Storytelling Concepts

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The legend of Ali Baba and the forty thieves

Job satisfaction rating of each person working at Facebook

Mean, median, and mode salary of a data science specialist

A timeline that displays battle casualties using different colors to show causes

A scatter plot that conveys the relationship between two variables

What kind of data story component is it?

Data Storytelling Concepts

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