Click-through rate
Let's start analyzing email data by first constructing a funnel - examining data at each step of the email journey. Taking a step-by-step approach can help marketing teams understand what aspects of emails need improvement, and what quantitative improvements can be expected based on other emails' performance.
Este exercício faz parte do curso
Marketing Analytics in Tableau
Exercício interativo prático
Transforme a teoria em ação com um de nossos exercícios interativos
