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Creative

One very important part of paid social advertising is the creative visual - the image or video - that's used. Creatives are often selected after rigorous A/B testing. In this exercise, we're going to look more closely at performance based on the creative that was used.

If you have lost progress, close any open workbooks and load 2_6_creative.twbx from the Workbooks folder on the Desktop.

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Marketing Analytics in Tableau

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