Creative
One very important part of paid social advertising is the creative visual - the image or video - that's used. Creatives are often selected after rigorous A/B testing. In this exercise, we're going to look more closely at performance based on the creative that was used.
If you have lost progress, close any open workbooks and load 2_6_creative.twbx
from the Workbooks folder on the Desktop.
Este exercício faz parte do curso
Marketing Analytics in Tableau
Exercício interativo prático
Transforme a teoria em ação com um de nossos exercícios interativos
