Ethics upgrade

John Deere's journey into data ethics presents a compelling case study. The company, initially benefiting from a loyal customer base, faced backlash due to its new data-gathering strategies in its tractors and farming equipment. This situation highlights the importance of aligning data gathering with customer needs and privacy, balancing the company's need for data with ethical considerations.

How could John Deere revamp its data-gathering strategy to better align with its customers, ensuring both the ethical gathering of data and continued access to critical data for business advancements?