Prunen met scatterplots

Na het bekijken van je voorstel voor de Batman-gebaseerde streamingdienst uit de vorige oefening, realiseert de oprichter zich dat haar eerste plan te beperkt was. In plaats van te focussen op begintitels vraagt ze je om je te richten op algemene patronen in de associatieregels en daar vervolgens op te prunen. Je doel is om een grote set sterke associaties te vinden.

Gelukkig heb je net geleerd hoe je scatterplots maakt. Je besluit te beginnen met het plotten van support en confidence, omdat alle optimale regels volgens veel gangbare maten op de confidence-supportrand liggen. De one-hot-gecodeerde data is voor je geïmporteerd als onehot. Daarnaast zijn apriori() en association_rules() geïmporteerd en is pandas beschikbaar als pd.

Deze oefening maakt deel uit van de cursus

Market Basket Analysis in Python

Cursus bekijken

Oefeninstructies

Genereer een groot aantal itemsets met 2 items door de minimumsupport op 0,0075 te zetten en de maximale lengte op 2.
Maak de aanroep van association_rules() af op een manier die extra filtering voorkomt.
Maak de aanroep af om de scatterplot te genereren en stel de y-variabele in op confidence.

Praktische interactieve oefening

Probeer deze oefening eens door deze voorbeeldcode in te vullen.

# Import seaborn under its standard alias
import seaborn as sns

# Apply the Apriori algorithm with a support value of 0.0075
frequent_itemsets = apriori(onehot, min_support = ___, 
                            use_colnames = True, max_len = ____)

# Generate association rules without performing additional pruning
rules = association_rules(____, metric = 'support', 
                          min_threshold = ____)

# Generate scatterplot using support and confidence
sns.scatterplot(x = "support", y = "____", data = ____)
plt.show()

Code bewerken en uitvoeren

Deze oefening maakt deel uit van de cursus

Market Basket Analysis in Python

SkillTag.level.intermediateSkillTag.label

4.9+

Begin de cursus gratis

In this chapter, you’ll learn the basics of Market Basket Analysis: association rules, metrics, and pruning. You’ll then apply these concepts to help a small grocery store improve its promotional and product placement efforts.

Exercise 1: What is market basket analysis?Exercise 2: The basics of market basket analysis Exercise 3: Cross-selling products Exercise 4: Identifying association rules Exercise 5: Multiple antecedents and consequents Exercise 6: Preparing data for market basket analysis Exercise 7: Generating association rules Exercise 8: The simplest metric Exercise 9: One-hot encoding transaction data Exercise 10: Computing the support metric

Association rules tell us that two or more items are related. Metrics allow us to quantify the usefulness of those relationships. In this chapter, you’ll apply six metrics to evaluate association rules: supply, confidence, lift, conviction, leverage, and Zhang's metric. You’ll then use association rules and metrics to assist a library and an e-book seller.

Exercise 1: Confidence and lift Exercise 2: Recommending books with support Exercise 3: Refining support with confidence Exercise 4: Further refinement with lift Exercise 5: Leverage and conviction Exercise 6: Lift versus leverage Exercise 7: Computing conviction Exercise 8: Computing conviction with a function Exercise 9: Promoting ebooks with conviction Exercise 10: Association and dissociation Exercise 11: Computing association and dissociation Exercise 12: Defining Zhang's metric Exercise 13: Applying Zhang's metric Exercise 14: Advanced rules Exercise 15: Filtering with support and conviction Exercise 16: Using multi-metric filtering to cross-promote books

The fundamental problem of Market Basket Analysis is determining how to translate vast amounts of customer decisions into a small number of useful rules. This process typically starts with the application of the Apriori algorithm and involves the use of additional strategies, such as pruning and aggregation. In this chapter, you’ll learn how to use these methods and will ultimately apply them in exercises where you assist a retailer in selecting a physical store layout and performing product cross-promotions.

Exercise 1: Aggregation Exercise 2: Performing aggregation Exercise 3: Defining an aggregation function Exercise 4: The Apriori algorithm Exercise 5: Pruning and Apriori Exercise 6: Identifying frequent itemsets with Apriori Exercise 7: Selecting a support threshold Exercise 8: Basic Apriori results pruning Exercise 9: Generating association rules Exercise 10: Pruning with lift Exercise 11: Pruning with confidence Exercise 12: Advanced Apriori results pruning Exercise 13: Aggregation and filtering Exercise 14: Applying Zhang's rule Exercise 15: Advanced filtering with multiple metrics

In this final chapter, you’ll learn how visualizations are used to guide the pruning process and summarize final results, which will typically take the form of itemsets or rules. You’ll master the three most useful visualizations -- heatmaps, scatterplots, and parallel coordinates plots – and will apply them to assist a movie streaming service.

Exercise 1: Heatmaps Exercise 2: Itemset-support visualiseren Exercise 3: Heatmaps met lift Exercise 4: Heatmaps interpreteren Exercise 5: Spreidingsdiagrammen Exercise 6: Prunen met scatterplots

Huidige oefening

Exercise 7: Optimaliteit van de support-confidencegrens Exercise 8: Parallel coordinates-plot Exercise 9: Regels visualiseren met parallelle coördinaten Exercise 10: Een parallelle-coördinatenplot verfijnen Exercise 11: Gefeliciteerd!