Aggregatie uitvoeren

Na een paar kleine adviesklussen voor een bibliotheek en een e-bookverkoper heb je eindelijk je eerste grote market-basket-analyseproject binnen: een online cadeauwinkel met hebbedingen adviseren over cross-promoties. Omdat de retailer niet eerder een data scientist heeft ingehuurd, wil het dat je begint met het verkennen van de transactiedata. Je bent gevraagd om aggregatie uit te voeren voor alle signs in de gegevensset en ook de support voor deze categorie te berekenen. Merk op dat pandas al voor je is geïmporteerd als pd. Daarnaast zijn de gegevens in one-hot-encoded formaat geïmporteerd als onehot.

Deze oefening maakt deel uit van de cursus

Market Basket Analysis in Python

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Oefeninstructies

Selecteer de subset van de kolommen van de DataFrame die de string sign bevat.
Print de support voor signs.

Praktische interactieve oefening

Probeer deze oefening eens door deze voorbeeldcode in te vullen.

# Select the column headers for sign items
sign_headers = [i for i in onehot.columns if i.lower().find('sign')>=0]

# Select columns of sign items using sign_headers
sign_columns = onehot[____]

# Perform aggregation of sign items into sign category
signs = sign_columns.sum(axis = 1) >= 1.0

# Print support for signs
print('Share of Signs: %.2f' % ____.mean())

Code bewerken en uitvoeren

Deze oefening maakt deel uit van de cursus

Market Basket Analysis in Python

SkillTag.level.intermediateSkillTag.label

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Begin de cursus gratis

In this chapter, you’ll learn the basics of Market Basket Analysis: association rules, metrics, and pruning. You’ll then apply these concepts to help a small grocery store improve its promotional and product placement efforts.

Exercise 1: What is market basket analysis?Exercise 2: The basics of market basket analysis Exercise 3: Cross-selling products Exercise 4: Identifying association rules Exercise 5: Multiple antecedents and consequents Exercise 6: Preparing data for market basket analysis Exercise 7: Generating association rules Exercise 8: The simplest metric Exercise 9: One-hot encoding transaction data Exercise 10: Computing the support metric

Association rules tell us that two or more items are related. Metrics allow us to quantify the usefulness of those relationships. In this chapter, you’ll apply six metrics to evaluate association rules: supply, confidence, lift, conviction, leverage, and Zhang's metric. You’ll then use association rules and metrics to assist a library and an e-book seller.

Exercise 1: Confidence and lift Exercise 2: Recommending books with support Exercise 3: Refining support with confidence Exercise 4: Further refinement with lift Exercise 5: Leverage and conviction Exercise 6: Lift versus leverage Exercise 7: Computing conviction Exercise 8: Computing conviction with a function Exercise 9: Promoting ebooks with conviction Exercise 10: Association and dissociation Exercise 11: Computing association and dissociation Exercise 12: Defining Zhang's metric Exercise 13: Applying Zhang's metric Exercise 14: Advanced rules Exercise 15: Filtering with support and conviction Exercise 16: Using multi-metric filtering to cross-promote books

The fundamental problem of Market Basket Analysis is determining how to translate vast amounts of customer decisions into a small number of useful rules. This process typically starts with the application of the Apriori algorithm and involves the use of additional strategies, such as pruning and aggregation. In this chapter, you’ll learn how to use these methods and will ultimately apply them in exercises where you assist a retailer in selecting a physical store layout and performing product cross-promotions.

Exercise 1: Aggregatie Exercise 2: Aggregatie uitvoeren

Huidige oefening

Exercise 3: Een aggregatiefunctie definiëren Exercise 4: Het Apriori-algoritme Exercise 5: Pruning en Apriori Exercise 6: Frequent itemsets identificeren met Apriori Exercise 7: Een supportdrempel selecteren Exercise 8: Basisresultaten van Apriori snoeien Exercise 9: Associatieregels genereren Exercise 10: Prunen met lift Exercise 11: Prunen met confidence Exercise 12: Geavanceerd snoeien van Apriori-resultaten Exercise 13: Aggregatie en filteren Exercise 14: Zhangs regel toepassen Exercise 15: Geavanceerd filteren met meerdere metrieken

In this final chapter, you’ll learn how visualizations are used to guide the pruning process and summarize final results, which will typically take the form of itemsets or rules. You’ll master the three most useful visualizations -- heatmaps, scatterplots, and parallel coordinates plots – and will apply them to assist a movie streaming service.

Exercise 1: Heatmaps Exercise 2: Visualizing itemset support Exercise 3: Heatmaps with lift Exercise 4: Interpreting heatmaps Exercise 5: Scatterplots Exercise 6: Pruning with scatterplots Exercise 7: Optimality of the support-confidence border Exercise 8: Parallel coordinates plot Exercise 9: Using parallel coordinates to visualize rules Exercise 10: Refining a parallel coordinates plot Exercise 11: Congratulations!