Unmasking reporting biases
Malik, a marketing manager at a consumer goods company, selectively includes data from high-performing product lines in his reports while omitting information about underperforming products. Additionally, he presents the data in a way that highlights positive trends and minimizes negative ones.
Which TWO types of reporting bias are demonstrated in this scenario?
Deze oefening maakt deel uit van de cursus
Conquering Data Bias
Praktische interactieve oefening
Zet theorie om in actie met een van onze interactieve oefeningen.
Begin met trainen