Ignoring contradictory data
A product development team at a consumer electronics company is analyzing market research data to decide on the features of their new smartphone. The team leader firmly believes that a high-resolution camera is the key selling point, focusing on survey responses that highlight this feature while downplaying feedback on battery life and durability.
Identify the cognitive bias present in the team leader's approach.
Deze oefening maakt deel uit van de cursus
Conquering Data Bias
Praktische interactieve oefening
Zet theorie om in actie met een van onze interactieve oefeningen.
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